With Craft Impact, Volant was able to hone in on the future of the Leesburg brand to develop a brand system that helps define the future of Leesburg.
While developing moodboards and brand sketches, we pushed heavily into the idea of modular concrete panels. Something that Leesburg has invested heavily in Florida. That inspiration helped bring out our ideas into brand shapes.
While developing moodboards and brand sketches, we pushed heavily into the idea of modular concrete panels. Something that Leesburg has invested heavily in Florida. That inspiration helped bring out our ideas into brand shapes.
We landed on a combination of "L and C" that integrated into the shape through many iterations. The shape at a 90-degree angle represented premanufactured concrete panels coming together, and we used that as the primary idea to build on.
Not every brand needs a gigantic design system and set of brand guidelines. This client needed uniformity, modernization, and a way to more closely associate with the new products they had developed. Gone are the ways of doing things as they have been forever; sometimes, a change is needed to align you and your customers together.
