Forgeline Wheels is a custom made-to-order racing wheel manufacturer located in Dayton, Ohio. Their previous website was stale and did not represent the quality, custom and hand crafted manufacturing that they offer to consumers worldwide. In addition to creating web style guides and an all new design system for their website our design team worked with expert developers to build a custom wheel selection system. The end product solidified who they were in the marketplace and appropriately represented their brand.
Web Design, Web Style Guides, and design system.
FROM THE DESIGN TEAM
This was another instance where the organization had an established brand that did not translate well to their online presence. We took inventory of all possible design elements and created a system that could be applied across a wide range of pages and applications. This style incorporated unique textures and clean lines to reinforce the grit and strength of an American manufacturer.